Stuck on how to make exciting social media content for a “boring” industry? Read on! You’ll find ideas to grab attention and energize your field.
But here’s the thing—there’s no such thing as a truly boring industry or content strategy. Even fields like insurance, finance, or https://bizzocasino.com can create fun and shareable social media content. It all depends on the right approach.
How do you turn a “boring” industry into one with engaging social media content? And what exactly makes an industry “boring” in the first place? Let’s dive in.
Great Social Media Content That Isn’t “Boring”
Working predominantly with finance brands, we don’t think finance is boring. But most people disagree.
According to Quora’s Assistant Bot, these industries are often labeled as “boring”:
- Accounting
- Insurance
- Waste management
- Manufacturing
- Logistics.
What makes these industries come across as dull or uninteresting? There are a few factors at play.
Service-based Industries
Fun social media accounts often focus on products.
Marketing service-based businesses can be challenging. Many find social media difficult, as they don’t have a physical product to show off.
Is it exciting to watch someone cranking numbers at a desk? Or putting together a plan? How do you show an email service or a marketing agency?
Lack of innovation
Some industries don’t evolve or innovate, contributing to a lack of excitement.
For example, if you sell pencils, they will always be pencils. Any change is small. You can use mechanical pencils or switch colors, but no one is inventing a new pencil.
Yahoo Finance discusses the least innovative industries. One example is Burch Bottle & Packaging Inc., one of the oldest packaging firms in the United States.
Complex Regulations
Industries like finance and healthcare are tightly regulated. They must stick to compliance and legal rules.
You should play it safe when you worry about lawsuits, rules, and penalties. This can stifle creativity, slow approvals, and produce “boring” creatives.
We created a great social media content post as part of our index series. Making financial markets interesting means making them relevant, visually appealing, and timely.
The Visuals
Some industries lend themselves to amazing visuals, don’t they? Would you rather look at an Instagram feed filled with tasty donuts or an Instagram feed full of computer chips?
Too Complex
We often switch off when something is too complicated. (I know I do.) But that doesn’t mean the industry or product is boring. It means it hasn’t been presented quite right.
For example, we marked Pi Day on March 14. Pi is the number of times a circle’s diameter will fit around a circle’s circumference. Boring, right? It has nothing to do with anything. But what about if it looked like a pizza? This World of Engineering tweet went viral, and the pizza pi formula example has been used by many brands on Pi Day.
Ideas for Creating Great Social Media Content for Your Boring Industry
Let’s circle back and look at some “boring” industries that created killer content for their social media pages. Then let’s “steal” some style points to squirrel away for our boring industries!
Show Products in Real-world Scenarios
Showing products in real life makes a feed more interesting. It highlights how products help people in their daily lives.
Make Content Useful and Humorous
Service-based brands often find it hard to gain traction on social media.
Of course, social media isn’t about jokes. Decision-makers need more than humor to invest in your brand.
Mailchimp excels at using case studies. They show real customers and connect them to their stories. A brief caption with a link to the blog or white paper works well for complex products. Serious buyers will seek more information.
Mailchimp also sees trending days, like St. Patrick’s Day. They use fun themes to connect with their audience. Keep an eye on industry trends and big events. This way, your content stays relevant and interesting.
Align your boring brand with “fun” Brands
One fun way to spice up your dull product is to link it with something cute, funny, or lovable. This is common in the finance sector where brands sponsor football clubs or Formula 1 teams. Suddenly, your logo is whizzing around the track at 200 mph—and we’re watching!
This can make your brand memorable, but it comes at a cost. Sponsoring an F1 team can range from $1 million to $50 million annually.
Another brand that does this is Charmin toilet paper. How does a toilet paper brand get 33K Instagram followers? By using potty humor and some cheeky cartoon bears, of course! Even the caption “photo dump” has a double meaning!
Using a brand mascot makes talking about complex, boring, or gross things easier.
Conclusion
Let the inspiration above spark your creativity. Regardless of your industry, you can create fun, engaging, and educational content.
