Pinterest has grown into a powerful platform for driving traffic, brand awareness, and conversions—especially for eCommerce brands, creators, and lifestyle businesses. However, managing Pinterest advertising in-house can be time-consuming and complex. That’s why many businesses choose to outsource Pinterest ads (also known as “Pinterest Ads uitbesteden” in the Dutch language) to professionals who can deliver better results and free up internal resources.

In this article, we’ll walk through why outsourcing Pinterest ads is a smart move, how to find the right experts, what to expect from the process, and how to ensure it actually helps your business scale.

Why Pinterest Ads Are Worth Outsourcing

Pinterest isn’t like other social media platforms. It’s a visual search engine, meaning users come to Pinterest with the intent to discover and eventually buy. That intent makes Pinterest ads highly effective—when done right.

Unique Ad Structure and Strategy

Pinterest ads require a blend of visual design, keyword optimization, and audience targeting. Unlike Facebook or Google Ads, Pinterest ad success hinges on understanding trends, seasonal timing, and search behavior. If you’re not well-versed in these areas, your campaigns may fall flat.

Time and Expertise Required

Creating and optimizing Pinterest ads is more than posting pins. It involves:

• Keyword research
  
• Audience segmentation
  
• Designing compelling creatives
  
• A/B testing ad formats
  
• Analyzing performance metrics
  

For many business owners, mastering all of these components can drain valuable time and energy.

Benefits of Outsourcing Pinterest Ads

When you outsource Pinterest ads, you’re not just hiring someone to manage campaigns—you’re gaining access to strategy, design, and data analysis skills that can make a measurable difference.

Save Time and Focus on Growth

By delegating your Pinterest ad management, you free up hours each week to focus on your core business: product development, customer experience, content creation, or sales.

Tap Into Expert-Level Knowledge

Pinterest ad specialists understand the platform’s algorithm, seasonal trends, and conversion strategies. Their experience can help you avoid common mistakes and optimize for results quickly.

Improve Return on Ad Spend (ROAS)

Professionals can often deliver better ROI through:

• Optimized pin designs
  
• Precise targeting
  
• Strategic bidding
  
• Advanced tracking
  

Even after accounting for outsourcing costs, you can often end up spending less per result.

When Is the Right Time to Outsource?

Timing matters. If you’re not ready, outsourcing might not deliver the value you expect. Here are signs that you’re ready to take this step:

You’ve Hit a Growth Plateau

If your current ad strategy isn’t bringing new results or you’ve maxed out organic reach, outsourcing can bring in fresh tactics and testing ideas.

You Have a Proven Offer

It’s best to outsource when you already have a product or service that converts. A Pinterest ads expert can amplify a winning offer, but they can’t fix a weak funnel.

You Have a Budget for Ads and Management

While outsourcing isn’t prohibitively expensive, you should be prepared to pay both for the ad spend and for the specialist’s services—typically ranging from $500 to $3,000+ per month depending on scope.

How to Find the Right Pinterest Ads Expert

Not all Pinterest marketers are created equal. Here’s how to find a reliable partner who can actually help you scale.

Look for Proven Case Studies

Ask to see examples of past clients. Did they generate growth for eCommerce shops, creators, or service businesses like yours? Look for before-and-after numbers, not just generic testimonials.

Ask the Right Questions

When interviewing potential Pinterest ad managers or agencies, ask:

• How do you handle A/B testing?
  
• What’s your process for creative development?
  
• How do you report on performance?
  
• Have you worked in my niche?
  

Evaluate Communication and Transparency

The best partnerships are built on clear expectations. Choose someone who’s upfront about pricing, timelines, deliverables, and KPIs.

What to Expect After You Outsource Pinterest Ads

Knowing what happens after you hire a specialist can help you prepare and maximize results.

Onboarding and Strategy Development

Most experts will start with a strategy call or onboarding session. Be ready to share your brand assets, buyer personas, and marketing goals.

Ad Creation and Launch

They’ll typically create:

• Keyword-optimized pin designs
  
• Target audience segments
  
• Campaigns with varying formats (e.g., static, carousel, video)
  

Once everything is approved, they’ll launch and begin tracking performance.

Ongoing Optimization

Outsourcing isn’t a set-it-and-forget-it process. A skilled Pinterest ad manager will:

• Test different creatives
  
• Adjust bidding strategies
  
• Re-target visitors
  
• Scale top-performing campaigns
  

Expect weekly or monthly reports detailing key metrics like impressions, click-through rate (CTR), conversions, and return on ad spend.

Tips to Get the Best Results From Outsourcing

You’re still a key part of the equation. Here’s how to support the process and ensure success.

Set Clear Goals

Whether it’s traffic, email signups, or sales, define what success looks like. Clear goals help your Pinterest partner align strategy with business objectives.

Provide High-Quality Creative Assets

Great ads start with strong visuals. Provide professional product photos, branding elements, and any past content that performed well on Pinterest.

Stay Involved in Review Cycles

Review ad creatives, targeting plans, and reports regularly. While your expert will guide the strategy, your input helps ensure the ads stay true to your brand.

Can Outsourcing Pinterest Ads Really Help You Scale?

Yes—when done strategically. The key is finding a partner who understands both Pinterest and your business. When the right expert manages your campaigns, you can:

• Reach a wider audience
  
• Increase conversions
  
• Reduce time spent on marketing
  
• Gain strategic insights to grow further
  

Over time, this can compound into significant business growth without the stress of doing it all yourself.

Final Thoughts

Choosing to outsource Pinterest ads is a big step—but it’s often the smart one for businesses looking to grow faster with less overwhelm. By handing off ad creation, optimization, and reporting to a trusted expert, you gain time, clarity, and better results.

If you’re ready to move beyond DIY ads and get serious about Pinterest as a growth channel, outsourcing might be your next best move.