In recent years, IQOS has gained popularity as an alternative to traditional cigarettes and even e-cigarettes. Developed by Philip Morris International, IQOS is a heated tobacco product that claims to be a less harmful option compared to smoking. But is it really better? Let’s break it down.
What is IQOS?
IQOS stands for “I Quit Ordinary Smoking” and works by heating—not burning—tobacco sticks (called HEETS or TEREA, depending on the model). Unlike traditional cigarettes that combust tobacco at high temperatures, releasing tar and smoke, IQOS heats tobacco to around 350°C. This process generates an aerosol (often mistaken for vapor) that contains nicotine and other tobacco compounds but significantly fewer harmful chemicals.
How Does IQOS Compare to Cigarettes?
One of the biggest claims by IQOS Dubai is that it reduces the levels of harmful chemicals compared to conventional smoking. According to studies conducted by Philip Morris International, IQOS produces up to 95% fewer toxic substances than cigarettes. However, it’s important to note that “95% less” does not mean “safe.” The product still delivers nicotine, which is addictive, and some harmful chemicals are still present—just at lower levels.
Additionally, IQOS does not produce ash or strong odors like cigarettes, making it more convenient for smokers looking for a cleaner alternative. However, it still contains real tobacco, so the taste and experience are closer to smoking than vaping.
Is IQOS Healthier Than Vaping?
Compared to vaping, which uses e-liquids containing nicotine, IQOS is still a tobacco-based product. While vaping eliminates tobacco altogether and only delivers nicotine in an aerosolized form, IQOS maintains a more traditional tobacco experience. This means that while vaping might expose users to fewer harmful substances than heated tobacco, IQOS offers an alternative for smokers who prefer the taste of real tobacco without combustion.
Health organizations like the FDA and Public Health England have acknowledged that heated tobacco products, including IQOS, are less harmful than cigarettes but not risk-free. The long-term health effects are still being studied, as heated tobacco products are relatively new.
Does IQOS Help Smokers Quit?
IQOS is marketed as a better alternative for smokers who do not want to quit nicotine altogether. Unlike nicotine replacement therapy (such as patches or gum), IQOS is designed to maintain the ritual of smoking while reducing exposure to toxic byproducts. However, since IQOS still contains nicotine, it is not an effective smoking cessation tool—it simply offers a potentially less harmful way to consume tobacco.
Some users claim that switching to IQOS helped them reduce cigarette consumption, but whether it truly helps smokers quit remains unclear. Those looking to quit nicotine entirely may find more success with medically approved cessation methods.
The Environmental and Social Impact
IQOS does not produce cigarette butts, but the used HEETS or TEREA sticks still need proper disposal. Additionally, since IQOS is a tobacco product, concerns remain about the industry’s impact on public health and tobacco farming.
On a social level, IQOS is generally more acceptable in public spaces due to its reduced smell and lack of smoke. However, some regulations treat it similarly to cigarettes, restricting its use in indoor areas.
Final Verdict: Is IQOS Really Better?
IQOS is undoubtedly a better option than traditional cigarettes in terms of reduced harmful chemicals, less odor, and lower exposure to tar. However, it is not completely risk-free. If you’re looking for a smoke-free lifestyle, quitting nicotine altogether is the healthiest choice. If you’re a smoker who doesn’t want to quit but seeks a potentially less harmful alternative, IQOS could be an option to consider.