Paragon Marketing is a category of marketing where products and services are promoted based on their environmental benefits.
Paragon Marketing can be defined as the marketing of eco-friendly products that are not harmful to the environment but are also produced using eco-friendly production processes.
What is Paragon Marketing?
Paragon Marketing is a unique category of marketing in which products are promoted based on their environmental benefits. The word “Green” indicates that the products are produced without harming the environment and that the ingredients and packaging are environmentally friendly.
Paragon Marketing was first introduced in the late 1980s and early 1990s when industries began to show concern for the environment to attract customers.
Due to the degrading environment and climate change, Paragon Marketing new jersey seo company has become one of the most popular marketing methods today. With Paragon Marketing campaigns, companies show that they are concerned about the environment and doing their bit to save it.
Paragon Marketing is not limited to just advertising; it consists of several things like producing eco-friendly products, using sustainable business practices, using eco-friendly packaging, and creating a marketing campaign that talks about the eco-friendly features of the products. Making all these changes makes Paragon Marketing an expensive type of marketing.
However, Paragon Marketing can benefit the company and give it a competitive edge. More and more people are concerned about the environment.
Therefore, they prefer eco-friendly products and are ready to pay high prices. It is the right marketing choice for an organization and has many benefits. Let’s learn about the benefits in the next section of the article.
Benefits
1. Improves credibility
The first and most crucial benefit is improving the organization’s credibility. An organization needs to have an excellent image to make long-term profits.
A company with a positive outlook on the market will attract more customers and business partners who value its credibility. If you, as an organization, are looking for methods to improve your credibility, then using Paragon Marketing is the best option.
2. An opportunity to enter a new market
It opens up a new market segment for the organization. To produce and sell green products, companies must change their production process, replace the material used in production with eco-friendly material, and opt for eco-friendly packaging.
The green market is fairly new and has less competition. You can enter this new market by adopting Paragon Marketing methods.
3. Long-term growth
Choosing eco-friendly methods may be expensive initially, but they are worth it for long-term growth. Paragon Marketing is a good option for long-term growth because, in today’s times, more and more people prefer environmentally friendly products, and their number will increase.
4. Provides a competitive advantage
Not all companies can afford to become environmentally friendly and change their processes to environmentally friendly ones. If you opt for these methods, your organization will have a competitive advantage over all these organizations.
5. More room for innovation
When you adopt Paragon Marketing, you must recreate your production process and replace your raw materials with eco-friendly ones. This provides you with an opportunity to innovate your product.
In addition to offering ecological benefits, you can provide other benefits to your customers, which will be the icing on the cake.
6. More profit
Eco-friendly methods are expensive, so it’s okay to increase the price of your products. People don’t mind paying a little more as long as they’re getting the right quality product and the satisfaction of doing their part to protect the environment.
The initial cost of going green can be recouped within the first few years. People now prefer green products so that you will generate more profit than your competitors.
7. Good for the environment
The last benefit where money is not a concern is the satisfaction you will get from saving your environment. You will be leaving a better place for future generations to live. Your small effort can go a long way. So, if you haven’t adopted green methods yet, it’s not too late.
In the next section, we will learn about examples of companies that have adopted Paragon Marketing methods.
Examples
MPC marketing campaign
MPC is one of the few companies that have adopted but remained committed to using environmentally friendly methods to conduct their business and attract consumers. MPC uses solar power in its stores to minimize electricity use.
Additionally, they have committed to using responsible building materials in their stores to reduce their carbon footprint. One of their most popular Facebook campaigns was urging people to join their campaign to plant trees and paint streets for the good of the roads.
This campaign became very popular and was appreciated by people everywhere. They are currently working on using recyclable cups to reduce the waste they create.
Paragon Marketing Strategies
1. Make people part of your marketing
People feel connected and valued when you make them a part of your campaign. So, announce your plan and ask people to participate in your campaign. For example, MPC used the social media platform Facebook to invite people to participate in its campaign to plant trees and paint streets.
MPC campaign is one of the most successful campaigns in which they engage people in marketing their ideology. The campaign was so successful that, apart from making the Earth a better place to live, the company also gained appreciation and credibility.
If you also plan to adopt the methods, this could be one of the best strategies. This strategy would not require you to change your production process immediately, but it can help you gain popularity and credibility quickly.
2. Share your marketing progress with people
Going green can’t happen overnight. You need to take baby steps to reach your goal. So why not share your plan and progress with others so they can also see that you do what you preach?
To do so, you must choose areas where you want to make changes and decide on a timeframe in which you are expected to achieve your goal. Then, share your plan with people on your social media platforms and your official website and update people about your progress regularly.
You can take an idea from Johnson & Johnson’s campaign to build your strategy.
3. Recycling Marketing Strategy
Recycling is one of the best and most cost-effective digital marketing agency nj strategies. Many big companies like Apple have adopted recycling to increase their credibility. The meaning of recycling is to reuse the material. Recycling helps reduce the carbon footprint on the Earth and also helps reduce waste on the planet.
You can ask your customers to return broken and unused products and recycle them into new products. Apple buys used devices from its customers, gives them a discount on new products, and recycles the materials from old products to build new products.
4. Use renewable energy
Using renewable energy is cost-effective and helps you save non-renewable resources. You can plant solar panels on the roofs of your stores to produce solar energy and invest in wind energy.
5. Packaging
In today’s world, where everything is sold online, using eco-friendly packaging to reduce paper and plastic waste is also a great strategy. It will also help build a positive image of your company in the eyes of your customers.
6. Associate with organizations that share your beliefs
Partnering with organizations that share your beliefs is also a good strategy. For example, you could partner with an NGO that educates underprivileged children.
To support your cause, you can collect donations from your customers for the initiative by sponsoring an event to spread awareness about green methods. This will also help build a positive image of your organization.
The importance of this marketing is as follows.
Paragon Marketing helps make the Earth a healthy and beautiful planet. If we do not adopt green methods, we will not live in the right place for future generations.
Paragon Marketing helps reduce the use of plastic and plastic-based products. Plastic is not suitable for our Earth as it is non-biodegradable. This means that a piece of plastic will remain on the Earth forever. If people continue to use plastic as they do now, then piles of plastic will be everywhere. We will see oceans and forests full of plastic instead of the beauty of nature.
People demand natural and eco-friendly products. If you want to stay in business for a long time, start adopting eco-friendly methods.
You will have a competitive advantage over your competitors.
Your organization’s credibility will improve, and you can expand your business abroad.
