Gone are the days when social media was only used to stay in touch with your friends and family. You can now use social media as a brilliant marketing tool! You might have an idea that nearly everyone in the world who has access to the internet is also on social media platforms. These platforms usually include Facebook, YouTube, and Instagram.
Businesses leverage this opportunity to disseminate brand messages, build brand image, and promote products. While many opt to create dedicated photos and videos to market their business, there is another shorter workaround that can get the job done, short-form content creation.
I’ll explain what short-form content creation is and how it can benefit your business, so make sure that you read the article till the end.
Understanding Short-Form Content
Short-form content is the type of content that is easy to digest for your audience. Therefore, you set these content pieces to be viewed on mobile devices. The core idea behind this format of content is to give information in a fast and impactful way.
Some common examples include snaps, stories, tweets, and stories, etc. As mentioned earlier, these forms of content are commonly shared on Facebook, Snapchat, X, and Instagram. They usually come with a character limit so that you can keep your post concise.
Making Short-Form Content
You’ll be glad to know that creating short-form content doesn’t require a lot of effort. All you need is cursory knowledge of basic software to create these posts.
If you are creating short videos, then you should have a grasp of Adobe Premiere Pro. You may even use the in-built tools on platforms such as YouTube and Instagram.
However, if you are making designs or photos, then you can use software such as Adobe Photoshop, Adobe Illustrator, and so on. Most of these software have incorporated AI into their interface, which boosts efficiency. Just be sure to make the most out of these features.
Uploading the Content
Social media makes uploading the easiest part of the whole process. Keep in mind that to increase engagement and impressions on your post, you have to upload at nearly the time when the audience is most active. The best way to go about this is to set an automatic timer for the post to go up at a specific time.
To ensure the content goes up at the right time, a reliable internet connection is essential. I have always relied on my Xfinity Internet as it delivers the speed, security, and consistency required to run social media campaigns smoothly. The adequately priced Xfinity Internet plans are a sound investment.
Once you have all the mentioned elements ready, you can begin your social media marketing via short-form content! The best part is that short content takes a short time to upload.
Tips and Tricks to Keep in Mind
You need to have a proper plan before you begin creating content and posting it. Here are some tips and tricks you should remember before you start.
Keep the Short “Short”
You should stick to the name and keep your video as short as possible. The shorter, the crispier!
You can head to Instagram to see samples of reels and what their duration is. Similarly, you can go to the YouTube Shorts section and see how long are the popular videos.
This can give you an idea of the length of your videos so that you don’t end up cramming a lot of information into one video.
By and large, your TikToks should be 24 to 31 seconds, YouTube Shorts should be 15 to 60 seconds, and Instagram reels should be 7 to 15 seconds long.
Make the First Three Seconds Engaging
Keep in mind that the first three seconds of your video have to be as engaging as possible, otherwise your audience will lose interest. You can start off with a thought-provoking question or a fact that you feel will keep your audience hooked.
Once you keep this practice up, it’ll become a habit, and you will be able to attract more audience to your content.
Keep the Content Simple
Try keeping your topics as simple as possible, enough to be understood by a 15-year-old kid. If you choose complex topics and information for your videos, then your audience will immediately lose interest.
Don’t Forget the Last Part!
Remember that you can’t expect engagement on your posts right away. It is important to stay patient, as it is the key. Similarly, there is always room for improvement. Be open to feedback from your audience and improve as much as you can!
